MARKET STRATEGY / ENTRY & EXPANSIONTurn a new market into
an operating partner network.
Go-to-market strategy connects a brand’s proposition with local demand, commercial partners and the operations needed to launch.
01Build the partner base
Translate market opportunities into brand launch plans, partner acquisition and commercial agreements.
02Connect the launch to operations
Coordinate country teams, onboarding and partner training so commercial agreements become operational launches.
03Keep improving after launch
Use marketplace performance and account reviews to refine brand strategy and growth plans.
50+partners closed and onboarded while leading a new-market launch at GFV.
ACCOUNT MANAGEMENT / STRATEGIC PARTNERSHIPSScale through a partner
with an established footprint.
Build partnerships that match a brand’s market ambitions with an operator’s reach and capabilities, then manage the account beyond launch.
01Connect brand and distribution
Match brand positioning and market demand with the right operating partner.
02Align commercial expectations
Align pricing, commercial terms, service levels and account priorities.
03Manage the relationship for growth
Review account performance with stakeholders and adapt brand plans to local demand and growth opportunities.
150+Herfy locations in the MrBeast Burger launch; ongoing strategic account ownership.
GCC & EUROPE / GROWTH & OPERATIONSLook beyond order volume.
Make the economics work.
Country-level P&L ownership brings growth targets, marketing investment, partner development and operational performance into one commercial plan.
01Own country-level performance
Manage P&Ls before EBITDA, set growth and profitability targets, and coordinate execution with country managers and freelance partners.
02Put budgets to work
Allocate marketing spend, improve marketplace ads and conversions, and negotiate platform co-funding to strengthen ROAS.
03Build capability & execution
Train 5+ GFVx referral partners weekly, support restaurant acquisition and work with country teams to improve operations.
25+brands across the GCC and Europe in my GFV portfolio, connecting account strategy with commercial ownership.